MLT Marketing Lab is early software shown by invitation. What you're about to see — features, screens, pricing — isn't announced. Have a quick read and agree, and the site's yours.
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Media Lab Technologies runs Google Ads for real clients. This console started as the scripts we wrote for ourselves, because the tools that existed told us everything was fine while accounts quietly bled.
Split traffic by network, because a campaign total hid a network taking most of a budget. Never take conversion counts from the ad platform when anything else exists, because one reported thousands in sales during a fortnight a shop sold nothing. Check that a change actually landed, because a successful API call and a changed account are not the same thing. None of that is theory — each line is a scar.
It would be easy to let the software act on its own, and it would be wrong. Someone's livelihood runs through these accounts. So the tool proposes, a person decides, and the tool then checks its own work. Budget changes never get an automatic path, no matter how confident anything is.
If something couldn't be verified from here — whether a feed is fixed, whether a page really is fast — it says so, rather than implying it looked. A confident wrong answer costs more than an honest gap.
Each agency connects its own platform access under its own credentials. Nothing is pooled, and every use of your credentials is written to a log you can read.
Every finding records where its number was measured, and when. A figure you can't trace is a figure you can't defend to a client.